Every production has its own unique workflow. With that comes the need for better organization of assets, employee productivity, and automation of time-consuming processes. Asset Management software companies are focused on these pain-points, looking to find ways of easing process, so that production can focus more on the creative.
In the last few months, there has been a shift towards asset management systems becoming more than just ‘a place to organize media & meta-data.’ Easing search process of production assets; NLE built-in media organization panels, and automating transcode processes, all are groundbreaking features productions have needed for years.
Squarebox’s CatDV is one of the leading brands in asset management software. Key Code Media sat down with Dave Clack (President of Squarebox), and discuss their latest approach to asset management tools. Here’s the interview:
What’s New in CatDV 11?
Dave Clack: CatDV 11 is the next evolution in Squarebox’s Asset Management product line. Some of the new features include, a new playback engine (which supports RED R3D, AVCHD), as well as a slick updated user-interface that is easier to use, for those new to the product.
CatDV11 has a new playback engine supports RED R3D files, AVCHD files, straight off the disk. That means you can save a huge amount of time, avoiding transcodes, so you can see your “2TB” card immediately on the screen, without waiting for transcodes.
What is CatDV’s Web 2.0?
Dave Clack: While CatDV 11 is the next evolution, Web 2.0 is a REVOLUTION. CatDV Web 2.0, is a discoverable, intuitive interface to CatDV; still powerful, with subclip, markers, sequences, but it is much more accessible to less technical-oriented production staff. It looks like YouTube!
How does CatDV help find & reuse content?
Dave Clack: CatDv helps people find and reuse their content.
One of our sports customers, a NFL team, uses this management software to change the psychology of their content creation process. After they shoot a game (on the plane home), they’ll log that content- not just to make “tonight’s show, but as an asset that can be used for the future of that organization. So, the next time one of their athletes gets nominate for an awards, it is a mater of a “one-minute” search, in CatDV, to show the best clips. They’ll have a ‘half-hour’ worth of segments, within a few moments.
How does the worker node automate workflows?
Dave Clack: CatDV Automation engine, the worker node, has the power to string together complex workflows, saving productions time & money. Automation Engine’s transcoder can pick up content off camera cards, store that content on a SAN, move media to transcode proxy (or mezzanine formats), and even send assets to archive, so content can be securely stored.
How does CatDV 11 work with Avid?
Dave Clack: When discussing Avid & CatDV, we need to discuss Pegasus. Our built-in Media Composer AI integration includes ‘round-trip’ meta-data between Avid & CatDV. Client-side scripting, in Pegasus 11, allows automation, on the client-end of CatDV. This is quite transformational, in terms of power & flexibility of the Pegasus tool.
How does CatDV 11 work with Adobe?
Dave Clack: Newly announced to CatDV11, we’re bringing integration to both Adobe Premiere & Adobe Anywhere. The Premiere integration, features a new panel, which is a fully featured CatDV search engine, right within Premiere. The Adobe Anywhere integration, uses that same technology, but with enhanced features, allowing the creation of new productions, and interact with the Adobe Anywhere system.
How does CatDV scale?
Dave Clack: We understand, from many implementations, that customer requirements for ‘year one,’ are very different from ‘day-one.’ CatDV uniquely enables customers to start slow and grow. Have the flexibility to adjust to new & changing requirements, really scaling out their asset management needs.
What are some lesser-known features of CatDV?
Dave Clack: There are several great features in CatDV that you may have not heard of, including:
Gives users ability to log, in real-time, along side the footage, as the media plays in CatDV.
Other tools, allow for users to view disk space, network speed, built into the CatDV client.
And…a shameless plug: When deploying CatDV: Why Key Code Media?
Dave Clack: Using an asset management system is much more than just plug-in-play software. Customers need partners that understand workflow and have an excellent level of support and customer service. To be able to put in asset management successfully, you need to know ‘how’ to implement the tools; not just which tools to implement. Key Code Media (that’s us!) has a great mix of consulting, workflow, and support experience to support asset management customers the best!