Max Post: Avid Interplay for Reality Post Production

Max Post is a full-service post-production facility located in Burbank, California. They primarily service reality television- end-to-end from ingest, transcode, offline/online, color, finish, and delivery. Currently, Max Post is servicing five different series for Discovery, A&E, History Channel, CNBC, and Netflix (Confession Tapes and Fire chasers).

 

At Max Post, the workflow starts with ingesting. A typical show’s footage is ingested through Telestream, archiving the raw camera master to tape, then sending the footage to online Avid editorial and color. Sounds simple, but Max Post is dealing with a lot of footage. A show like Deadliest Catch typically pumps in 30,000 hours of footage a season. Although, this last season the lock-off cameras alone brought in around 1.3 petabytes of media.

 

“At Max Post, we really value our relationship with Key Code Media. Allowing us to expand, on-demand. Keep up with the latest technology. You really get the sense that they want your business to succeed and that’s apparent throughout the entire company,” mentioned Scott Randal, Vice President of Workflow and Technology.

 

Max Post has relied on Avid Technology for its online workflow over the past few years. They know when they’re working with an all Avid infrastructure the show is going to be completed on time and on budget. The combination of Avid Nexus with Avid Interplay creates a lot of efficiencies.

 

Key Code Media supports Max Post with Post Production equipment and services.

Looking to upgrade your online editorial workflow? Let’s talk.

 

 

Santa Monica College: Center for Media and Design

Santa Monica College has over 30,000 students and is #1 transfer college to UCLA and UC system. When it came to refreshing their facilities, they wanted students to learn from the same tools that they will use in the field. SMC decided it would be necessary to build a brand new Center for Media and Design facility that includes an auditorium, a gigantic lab, hundreds of classrooms with smart technology. Key Code Media was selected at the lead integrator for the project.

 

“Key Code Media has a long tradition and a long history of systems integration style projects so that when it came time for Santa Monica College to look for partners, we were a natural source for them to look,” commented Ed Locke, “I would say the most significant challenge working on the Santa Monica College project is that it was a very long design phase before the integrator was even brought to the table to start deploying technology. The first thing we did when we stepped into this project is participated in what Santa Monica College referred to as a ‘value-engineering meeting.’ We were able to refresh key aspects of the technology package to give Santa Monica College a truly a state of the art infrastructure. There’s not a single piece of equipment here that students will not touch in the real world.”

 

“Santa Monica College is #1 transfer college to UCLA and UC system. When you leave here, you’ll actually have a head start on your career. I find that Key Code Media is very thorough and excellent at what they do. And it was a great partnership with a lot of synergy to create this brand new awesome facility,” commented Brant Looney, IT Director, Santa Monica College.

 

Key Code Media provided audio, video, and digital signage system integration for Santa Monica College’s new Center for Media and Design facility.

Supersphere: 12G Multi-Geometry Flypacks for Live VR/360°

Virtual Reality (VR) technology is proving to be a prolific new form of online video as well as a new cash source for content creators. Part of what makes it profitable is the underlining complexity of producing immersive 360° and 180º video feeds for Oculus, GearVR, Vive, and VR-compatible mobile devices.

 

At the forefront of VR is Lucas Wilson, founder of Supersphere, an immersive content and technology company. Supersphere has helped major brands take their VR concepts from capture, to post, to delivery – utilizing a systemized workflow for worldwide production.

 

“Major film studios and marketing agencies all knew that they wanted to do VR, but at that time, very few companies were producing projects up to industry standards. I saw an opportunity to create a full service VR company. And over the past 3 years, we have experienced consistent, triple-digit growth.” commented Lucas.

 

Supersphere was recently contracted to produce live multi-cam VR content for high resolution delivery. “Our client had very demanding requirements – live VR in stereoscopic 4K resolution. I knew conceptually what this would take, but also knew we didn’t have a flypack that could currently support it.”

 

Lucas approached Key Code Media to dig into the nitty gritty of the workflow and build a VR system that could pull off 12G multi-geometry live VR/360. Key Code Media’s Michael Kammes took lead on the project, analyzing the system requirements, and collaborating with Supersphere to design the final workflow.

SupershereVR Team with Key Code Media’s Michael Kammes

The result was a flypack with state-of-the-art 180° and 360° cameras from Z Cam, each input supported by ASSIMILATE SCRATCH, with realtime geometry conversion, stitching, color grading, and ambisonic audio insertion. An ATEM Production Studio 4K switcher by Black Magic Design serves as the backbone for switching between a variety of video sources. For delivery, a fully integrated transcoder from Teleos Media – delivering sustained 16 Mbps of high frame rate, 4k + VR resolution content.

 

“The Supersphere team is really pleased with the service and support from Key Code. Everybody – from warehouse to sales to integration – has been top notch and clearly care about our success. I hope these are the first of many products that we will work on together!”

– Lucas Wilson

 

Key Code Media provided system integration design services and equipment for Supershere’s 12G Multi-Geometry Flypacks for Live VR/360°.

 

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