Facebook Live video growth has surpassed almost everyone’s expectations and is now a platform few content creators can afford to ignore, whatever your business. But streaming to Facebook Live has had its challenges and the quality delivered to the viewer has sometimes been inconsistent. Adding Facebook Live to an existing live production workflow has often involved adding another computer and I/O chain that can be cumbersome.

That’s all about to change with a new professional appliance from leading streaming technology company Wowza. They’ve taken their years of expertise in software streaming and, in partnership with Facebook, created a simple turn-key appliance that takes away the headaches and uncertanity from streaming on the social media platform.

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Once paired with a Facebook account, it’s as simple as a couple of clicks to go live and ClearCaster takes care of everything under the hood. There’s no longer a need for a separate computer to create the event and monitor the stream. Just add your production feed via 3G-SDI or HDMI and using the power of Wowza’s encoding engine, ClearCaster auto-configures the optimal encoding settings for your conditions and use case. It’s also 1080p and 4K ready.

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It’s no longer enough to just stream to a platform as content creators are also expected to interact with their audience  – live.

ClearCaster makes that easier too, with a ‘talent view’ that displays comments and reactions in real-time across their screen, enabling to react to audiences instantly.

Whenever you go live, it can also trigger notifications to your followers, bringing your audience to you.

Key Code Media has the first demo unit in the USA and is now booking client demos. Pre-orders are available for $6,495 including 3 years of hardware, software, and technical support.