From live broadcast innovation to post-production intelligence, NAB New York 2025 showcased how rapidly media workflows are evolving toward AI-driven, hybrid, and software-defined environments. Across two packed days of interviews at the Key Code Media booth, industry leaders from Avid, EVS, Ross Video, Facilis, Grass Valley, Vizrt, Pixitmedia, SNS, StorageDNA, LiveU, and Backlight (Iconik) shared how they’re empowering creative, broadcast, and corporate teams to work smarter, faster, and more connected, whether in the cloud, on-prem, or both.
Below is a recap of every conversation, spotlighting what’s shipping now, what’s next, and how Key Code Media can help integrate these solutions into your production, post, and AV workflows.
Avid | Content Core, NEXIS Cache & the Media Composer Panel Ecosystem
Key takeaway from Avid’s Ray Thompson (Head of Partners & Alliances): Avid is rolling out Content Core, a new SaaS content data management platform that unifies ingest-to-monetization workflows under a familiar MediaCentral-style UI, handling Avid and non-Avid assets with deep metadata tracking and open APIs. V1 (targeted for Q1) includes Wolftech tools, AI-assisted news and production workflows, Production Management access, and cross-repository visibility, with publishing and monetization features to follow. Multi-region deployment options address cloud-outage resiliency. Avid also introduced NEXIS Cache, now shipping, which intelligently caches project media to clients for secure, fast remote editing that behaves like you’re on-prem. Finally, the Media Composer Panel SDK continues to surge (about 260–300 partners and 30 live panels) with a planned marketplace next year. Developers can request access via an Avid.com form. Key Code Media can help evaluate where Content Core, NEXIS, and third-party panels fit into your newsroom or post workflow and support integration end to end.
EVS | AI-Assisted Live Production, ExtraMotion & IP Control
EVS is showcasing how it has grown far beyond classic replay, with new control and orchestration for IP facilities (Cerebrum and Neuron), deeper asset management that plugs directly into Adobe Premiere, and robotics and camera control via recent acquisitions (Tower Metrics and ZD Motion) under the TI Motion family. A major focus is AI at live speed, from semantic search and skeletal tracking to ExtraMotion (AI-generated higher-frame-rate slow motion that makes non-HFR angles look fluid) and rapid 4K auto-crop and zoom for replays. Deployments can be cloud, on-prem, or hybrid to fit CapEx and OpEx preferences, with elastic “burst” processing when needed. While EVS isn’t an archive platform, it surfaces proxies and search tools so editors can discover and use library content inside production workflows. Key Code Media can help scope EVS into IP, replay, and edit environments, from orchestration to editorial integration.
Facilis Technology | HUB 8.3.3, Fast Cache Remote Editing & Fast Tracker 3.8.3
Facilis’ Jim McKenna highlighted new shipping releases: HUB 8.3.3 shared storage and Fast Tracker 3.8.3. The big workflow upgrade is Fast Cache, a client-side caching layer on Facilis’ remote-access acceleration, so editors read from a secure local SSD while apps still “think” they’re on the server, boosting high-bitrate playback over modest links and easing on-prem network load. Fast Tracker 3.8.3 brings a cleaner, role-based UI plus on-site transcription, Google Vertex AI tagging, proxy and transcode automations, and tighter control via Facilis’ shared file system (greater performance than SMB) with Smart Access rules. Server-integrated archive to LTO and cloud uses stub files in place for drag-back restores. For Avid shops, Facilis offers NEXIS emulation (bin and project locking), with v8.4 adding dual-link aggregation (10/25Gb) and a Media Composer panel for Fast Tracker. Key Code Media can help design and deploy Facilis-based hybrid or remote workflows or fold them into existing Avid, Adobe, or Resolve environments.
Grass Valley | AMP Platform, Hybrid Live Production & App Store Ecosystem
Grass Valley’s Jonathan Life spotlighted AMP, a software-defined production platform with about 300 applications spanning ingest, live production, asset management, and playout. It’s designed to decouple where processing happens (cloud, on-prem, or hybrid) and enable distributed, synchronous teams. Through an App Store and open APIs, AMP adds partner tools (approaching 100 partners) so customers can quickly spin up capabilities such as multiviewers and standards conversion without custom glue code and burst capacity for peak events or pop-up channels. GV is extending beyond tier-one broadcast into enterprise media (corporate, finance, medical), tailoring workflows and UI such as Event Producer, Sports Producer, and Maverick for simpler, role-based operation and custom control surfaces. Key Code Media can help evaluate AMP for hybrid productions, connect it with your existing hardware, and design utilization-friendly deployments that scale on demand.
Iconik by Backlight | Hybrid MAM & AI-Driven Search
Jeremy Strootman from Backlight highlighted how Iconik connects post and live workflows, integrating with Wildmoka for live clipping and social publishing while managing media across on-prem and cloud. The platform’s extensibility allows users to combine business metadata with AI-driven semantic data for smarter search across multiple storage systems. Recent updates include trainable facial recognition, a DaVinci Resolve panel, an iOS app in beta, and real-time “over-the-shoulder” review for remote collaboration. Key Code Media helps teams deploy Iconik for hybrid media management, linking AI search, archive access, and collaborative review in one flexible platform
LiveU | LU900Q, Cloud Studio & API-Based Story Workflows
Ben Ratner from LiveU introduced the new LU900Q bonded cellular encoder, continuing LiveU’s leadership in reliable, multi-network video transmission. Beyond field units, LiveU now offers a full cloud production ecosystem, including LiveU Studio for multi-destination streaming (up to 30 outputs) and LiveU Ingest, which automates capture, metadata, and transcription via API integrations with newsroom and MAM systems. Their new story-based workflow links ingest metadata to rundowns, creating live, growing files ready for immediate NLE editing. LiveU also unveiled LiveU IQ, which dynamically reallocates eSIM connections between carriers for stronger coverage, and continues expanding its Matrix distribution platform for feed sharing across broadcasters. The same technology now powers creators and IRL streamers seeking enterprise-level connectivity without the complexity of satellite or fiber. Key Code Media can help design LiveU-based workflows from field contribution to cloud routing and live production integration.
New York Life | Real-World AI in Corporate Video (Mimir, Gen-B-roll & Voice)
New York Life is a customer of Key Code Media using AI to do more. John Morgan shared how their internal comms team is actively using AI without reducing headcount to speed turnarounds and focus staff on storytelling. Using Mimir as the hub, every interview ingest is auto-transcribed and translated with image, object, and facial recognition for fast search and retrieval. For coverage shots, the team now creates AI B-roll by iterating an image prompt (in ChatGPT or Google) and animating it (Midjourney or Google video) to deliver usable clips in minutes. They also leverage ElevenLabs for approved voiceovers and music generation with precise beat and intensity cues while keeping compliance top of mind for a financial organization. Primary edit is Adobe Premiere, and on-prem AI processing is being evaluated next.
Pixitmedia | DataCore Integration & Iris AI
Mark Coleman from Pixitmedia shared how the company’s merger with DataCore strengthens hybrid storage and analytics offerings. Ngenea, their software-defined data layer, gives users a global view of media across on-prem and cloud, automatically tiering files between NVMe, spinning disk, and object storage for cost efficiency. Their new Iris platform adds AI metadata enrichment, creating searchable proxies, transcripts, and summaries so teams can instantly locate and reuse content. It’s on-prem, storage-agnostic, and vendor-neutral, letting users keep full control of their media while gaining powerful discovery and automation tools. Key Code Media helps deploy Pixitmedia + DataCore systems that optimize cost, speed, and searchability across hybrid environments,
Ross Video | HyperMAX & IP-Ready Workflows
Ross’s Don Hewitt highlighted HyperMAX, a software-defined production switcher engine that runs on SDPE blades in the Ultrix frame, letting teams scale Carbonite from a mid-line switcher to multi-ME, big-switcher workflows, license features on demand, and drive scene-based production with TDI control panels. A new “Energy” utility router (16×16 or 32×34) brings 12G-SDI, matte/key routing, and built-in software multiviewers in a compact form factor. The platform is hyperconverged (baseband SDI + ST 2110/IP) so inputs and outputs can mix and match as you grow. For skills and staffing, Ross University (web modules) and free freelance trainings help operators ramp quickly. Open integration remains core with openGear, OverDrive automation, and Dashboard (open SDK/RossTalk) tying in third-party gear cleanly. Key Code Media can design Ross workflows from SDI-to-IP transitions to switcher and router upgrades and operator training.
SNS | EVO, ShareBrowser AI Tagging & Nomad Remote Workflows
SNS showcased major updates to its EVO shared storage platform (v8.2), with new workflow tools focused on AI-assisted media organization, hybrid access, and tighter NLE integrations. The latest ShareBrowser adds automated tagging powered by built-in AI models, making it faster to locate and reuse assets across teams. Nomad 3.0 expands proxy creation and remote editing, giving users secure, on-demand file access from anywhere while maintaining centralized media control. Together, these upgrades make EVO a turnkey solution for collaborative post, blending on-prem performance with cloud flexibility. Key Code Media helps design and support EVO-based workflows from creative team storage to fully hybrid media infrastructures.
StorageDNA | DNAfabric + AIlink: Connecting AI to Data Across Environments
StorageDNA explains how the company’s DNAfabric platform goes beyond archive management to unify and analyze data across on-prem, cloud, and cold storage. The next evolution, AIlink, bridges this data foundation with multiple AI vendors, allowing users to connect preferred AI engines, feed them only relevant AI-centric proxies, and return enriched metadata into one searchable view. With AI Teleport and AI Export, teams can send condensed media to different AI services (for example, Azure Video Indexer or 12 Labs) for emotion, transcription, or multimodal tagging, and bring all results back into DNAfabric’s vector database for semantic search that goes far beyond traditional keyword tagging. The system avoids vendor lock-in and even archives metadata sidecar files with assets for long-term retrieval. Key Code Media integrates StorageDNA solutions to modernize MAM, AI enrichment, and archive workflows for scalable hybrid environments.
Vizrt | TriCaster Vison, HTML5 Graphics & AI-Enhanced Live Production
Jeremy Morris from Vizrt highlighted how the merger of Vizrt and NewTek has created a unified ecosystem spanning high-end broadcast graphics to entry-level live streaming. The new TriCaster Vison serves as the flagship of that integration, combining Viz graphics power, NDI connectivity, and HTML5-based Flowics graphics for cloud and remote operation. Vizrt is also expanding into AI-assisted production, applying NVIDIA-powered tools for gaze correction, background isolation, and auto shot detection, plus AI-driven player tracking and AR field graphics via Viz Libero and Arena. The result is more immersive, automated storytelling across sports, corporate, and live events. On the infrastructure side, Vizrt’s Connect Audio Box enables distributed audio production, and NDI Bridge links remote contributors over the public internet, allowing multi-operator collaboration from anywhere. Key Code Media helps integrate Vizrt and NewTek solutions from NDI-based production systems to AR and graphics workflows and AI-enhanced automation.