In the latest episode of Broadcast2Post, Michael Kammes from Key Code Media sat down with Morgan Prygrocki of Adobe to dive into the newest updates shaping video creation in 2025. While Adobe MAX brought big news across the entire Creative Cloud suite- from After Effects to Photoshop- we focused this conversation on what matters most for video teams right now: the latest advancements in Premiere Pro 26 and Firefly 5. Watch the full discussion above, then check out the key takeaways below.
Firefly 5: Smarter, More Photorealistic AI for Video Creators
Adobe continues to evolve Firefly into a professional-grade engine for generating and refining visual content. The new Firefly Image Model 5 is the biggest leap yet:
Firefly Image Model 5
Firefly 5 brings:
- Native 4MP image generation without upscaling, producing sharper, production-ready outputs.
- Exceptional photorealism, especially in lighting, shadows, surface texture, and environmental detail.
- Accurate human details, generating lifelike portraits with improved anatomy and skin rendering.
- Stronger composition handling, enabling multi-layered scenes, natural motion, and more complex image setups.
For content creators who routinely need high-quality concept art, storyboards, thumbnails, or key art, Image Model 5 is instantly valuable- especially when integrated into the Adobe apps you already use.
Firefly Boards Gets More Powerful
Still new to many creative teams, Firefly Boards continues to grow into a fast, AI-assisted visual ideation hub. New additions include:
- Third-party model support — giving creators more flexibility in how they ideate and explore styles.
- Rotate Object — allowing users to view generated content from multiple angles for truer 3D-like iteration.
- Generative Text Edit — making it easy to rewrite or refine on-board text with AI while keeping the visual context intact.
Together, these enhancements make Boards a stronger tool for pre-production workflows, campaign development, and rapid creative brainstorming.
Premiere Pro 26: AI-Driven Efficiency for Video Editors
Adobe Premiere Pro 26 introduces several features designed to reduce tedious editorial work so creators can focus on storytelling.
Object Selection for Masking & Tracking
Editors can now automatically identify and track objects in a scene- dramatically speeding up common tasks like isolating subjects, color grading specific elements, or applying effects without manual keyframing. It’s a significant time-saver for creators working on interviews, social content, or any footage that needs targeted adjustments.
AI-Powered Caption Translation
Premiere now streamlines multilingual content creation with automatic caption translation. Generate subtitles in multiple languages in just a few clicks, opening the door for global reach on YouTube, TikTok, or international broadcast workflows.
Automatic Curse Word Detection & Bleeping
For editors producing broadcast-safe content, education videos, or brand-sensitive social clips, Premiere now automatically identifies profanity in dialogue and offers one-click bleeping or muting. No more scrubbing through waveforms to manually hunt down every instance.
Additional Adobe MAX 2025 Announcements You Should Know About
Beyond Premiere Pro and Firefly, Adobe MAX showcased innovations poised to shape the broader creative workflow in the months ahead:
Adobe x YouTube Partnership
Creators will soon get access to pro-level mobile video editing tools tailored for YouTube Shorts. This collaboration aims to make short-form content creation faster, more flexible, and more creator-focused.
Adobe AI Assistants
New conversational AI assistants are coming to Photoshop and Adobe Express, giving users the ability to ask for edits, generate content, or build variations using natural-language prompts. Think: “Remove the background,” “Brighten the subject,” or “Make three social-ready variations.”
Project Graph
One of the most exciting sneak peeks this year, Project Graph introduces a visual, node-based design system that unifies AI models, real-time effects, and traditional creative tools. Creators will be able to prototype and build advanced graphics workflows with modular control- potentially a major shift for motion design and VFX.
Adobe MAX Sneaks
Adobe teased a range of experimental tools and prototypes, offering a glimpse into what could be coming down the pipeline next- from new AI-powered editing tricks to next-generation creative workflows.
Partner with Key Code Media for Your Adobe Creative Workflow
Adobe’s newest AI tools are powerful but real results come from a workflow that’s designed, installed, and supported by experts. As a nationwide Adobe Systems Integration Partner, Key Code Media helps creative teams build reliable, scalable environments around the tools they use every day.
We design and support complete Adobe-centric workflows, including:
- Edit & Color Suites
- Shared Storage & Networking
- Ingest & Media Management
- Hybrid and Cloud Collaboration
And we integrate leading technologies like SNS, Editshare, Telestream, Apple, HP, LucidLink, Suite Studios, Projective, and more into seamless, high-performance pipelines.
If your team is adopting the newest Adobe updates.or needs a smarter end-to-end workflow- contact us for a free first consultation: