Jeff McFadyen, Former Executive at Avid and NewTek, Joins Key Code Media


Technology Leader Jeff McFadyen Joins Key Code Media

Key Code Media proudly announces the appointment of Jeff McFadyen as its Senior Account Manager for the New England and East Coast Region. Previously Jeff served as Director of the Pro Video-Cloud Sales Team for the US at AVID and prior to that, VP of Sales for the US and Canada at NewTek, serving the A/V, Broadcast, and Production industry for over 30 years.


Jeff McFadyen has great depth of experience, creating future-proof broadcast and video production workflows, supporting the design, build, integration, and support of complex media systems. He’s helped numerous customers achieve success- building television studios, post production networks, worship centers, government meeting rooms, and schools.


Jeff says: “I’ve spent my career listening to and helping people to find the tools to tell their particular stories. Returning their trust with value, quality products, and integrity. Key Code Media embodies those same qualities and has exemplified this mission to empower and enable those diverse customers to meet their technological needs by providing solutions, services, consultation, and training to share their message today and equally vital, to plan for and be successful tomorrow.”


Key Code Media’s President, Mike Cavanagh, commented, ”I’ve worked with Jeff McFadyen for years.  His experience at both Avid Technology and Newtek fits well with Key Code Media’s strength in post production and broadcast solutions.  Jeff brings a high level of integrity, a great work ethic, and most importantly, a focus on making clients successful. Jeff will be tasked with expanding our business across New England and the East Coast. I’d encourage industry professionals and regional vendors to reach out soon- and welcome Jeff to our great community!”



Key Code Media is the preferred resource for audiovisual equipment, installation, and aftermarket support. We approach both complex projects and equipment procurement with a high-touch customer service focus, ensuring equipment is delivered, installed, and adopted by a customer successfully. We focus on your vision and business needs, deploying solutions that work today and into the future, keeping you ahead of technology. (Calif C7 & C10 contractor’s #1010561)


  • A/V Equipment (Conference Rooms, Lecture Halls, Classrooms, Video Walls, Collaborative Offices, City Council Chambers, Programming)
  • Broadcast Equipment (Comm Systems, Flypacks, OB Truck, Prompting, Replay Systems, Lighting, and Control Rooms)
  • Post Production Equipment (Audio Suites, Video Edit Suites, Shared Storage, Render, and Networks)