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Avid Media Composer was arguably the first software-based non-linear video editing platform introduced. It took off in the 90s and held an edge over the competition due to its focus on making collaboration the key focus- with on-prem shared storage and a host of helpful tools like file and project locking and script-sync, to name a few. And while the competition has slowly caught up over the past 30 years- Media Composer continues to be the leading tool for editors and the preferred workflow for most major reality and episode television. As well as Feature films.

https://youtu.be/InDmFg0S8gg

In this episode of Broadcas2Post, we aim to help your team make the most informed decision about building or upgrading a media composer post production workflow. We’ll cover updates on the license options available for media composer- and how they’ve changed. We’ll also give examples of the typical “tech workflow” we’re seeing people implement and why. Lastly, we’ll leave you with a few key considerations if you want to upgrade Media Composer next year.

 

Defining Media Composer & Media Composer License Options in 2022

Before we get into features, I want to quickly define the flavors of Media Composer that people can purchase.

Avid Media Composer
The basic Avid Media Composer subscription comes in 1-month or 1-year subscriptions. You can work in Any Frame size, HDR, ACES, and stereoscopic 3D media, and will receive all the new releases and standard support. An important note here – This version of Media Composer will work with NEXIS storage but does NOT SUPPORT bin locking or permissions management with shared projects for multi-user workflows.

Avid Media Composer | Ultimate
The Avid Media Composer | Ultimate subscription includes the same specs as the standard subscription but also adds ScriptSync, Phrasefind, Symphony for color correction, NewsCutter for the news folks. You’ll have access to all previous versions of Media Composer- so you can change your license to sync with whatever version the editing project requires that your hardware can support.

Avid Media Composer | Enterprise
Enterprise is a customized version of the Media Composer experience. With the ability to create custom interfaces for different roles within a team. And gives you overall control of all Media Composer licenses from a management level.

Avid Edit-On-Demand
Avid also released Avid Edit-On-Demand, which is Avid’s answer to Cloud-based remote post production needs. A virtual Avid NEXIS with all your media, and using virtual seats of Avid Media Composer | Ultimate Hosted in Microsoft Azure to let you collaborate- work from almost anywhere.

Subscription vs. Perpetual For Avid Media Composer

Until recently, it financially made sense to hold onto that Media Composer (Standard) Perpetual license and keep renewing the support. Keep paying the yearly support renewal, hold on to legacy versions of Media Composer, and get connectivity to NEXIS. However, recently the cost of Perpetual Support Renewal has gone up! Enough that the cost of owning a Standard Perpetual license over five years is now more expensive than having a Media Composer Ultimate subscription- which gives you access to Scriptsync and a host of premium features. The value of a standard Perpetual license is diminishing, while the value of a standard Media Composer subscription is increasing.

 

Hardware Availability | An Argument for Avid Edit On Demand

What can you do when you have a show, but graphics cards, shared storage, and network switches are all on backorder? It’s a tough spot to be in!

This is exactly the time when Avid Edit on Demand comes into play. Edit On Demand is Avid NEXIS, and Avid Media Composer running in the cloud on Microsoft Azure. An EOD solution can be cost-effective, as you only pay for your use.

Hypothetically, let's imagine you don’t need 40 terabytes and 15 systems for your first month of production. You pay for what you need only when you need it- storage, edit workstation, and licenses.

Keep in mind that this is all in the cloud. If you need to sync your EOD environment to an on-prem Avid NEXIS storage environment, there is a path to do with a storageDNA Fabric product.

 

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Live Podcast | Thursday, August 25th | 10 AM PDT/1 PM ET

REGISTER HERE

In this episode of the Broadcast2Post podcast, Avid Technology product specialists, and the Key Code Media team look deeper into how Avid Media Composer can transform your team’s post-production workflow: including ingest, editing, delivery, archiving, and more. Also, if you need to edit but cannot get the equipment, we will investigate the options available.

Award-winning film producer Peter Phok will discuss how Avid Edit On Demand helped his team with the production of X and the upcoming prequel PEARL.

In the first 30-minutes, we’ll highlight the latest features added to the Media Composer workflow, with a special segment on the virtualization of the entire post production process with Avid | Edit On Demand. The rest of the session will be an open Q&A with you- the audience.

 

IN THIS EPISODE:

  • The Latest Media Composer Updates
  •  Avid Edit-On-Demand For Virtualized Post
  • Tips & Tricks For Updating Your Avid Post Production "Tech Stack"
  • Live Podcast Interview With Creative Professionals
  • Technical AMA Session w/ Online Audience

WORKFLOW DEMO + WORKFLOW DISCUSSION:

 

MC100 Avid Media Composer Principles Overview

Achieve all the basics in just one day with Avid Media Composer Principles! This class allows for the discussion of experience and determination of what the student's needs and goals are for the software. We try to cover as many topics that come up here in the class like becoming comfortable with Avid, exploring Avid’s interface, becoming familiar with how Avid “thinks” and discussion of common industry workflows. Gain the confidence you need to navigate Avid Media Composer in your position.

Audience

This class is designed for: Producers - Multimedia Producers - Coordinators - Assistants - Editors

Objectives

Upon completion of this class, students will be able to:
  • Launch Media Composer
  • Identify and understand the function of the primary Media Composer tools and windows
  • Create/open a project
  • Create string-outs and storyboard edits
  • Use simple “drag-and-drop” editing
  • Review 3-point editing, multi-cam editing, and basic trimming
  • Creating markers & comments
  • Understand simple project organization, tools, and management for better collaborative workflow
  • Understand how to work in a “shared” environment with ISIS or NEXIS
  • Review how to bring in media to the Avid and how to output to QuickTime
  • Troubleshoot common problems
  • Identify where to look for help and resources after the class

Prerequisites

No experience with Avid Media Composer is necessary. A working knowledge of Windows or Macintosh operating systems.

Avid Media Composer Post Production (2021)

About a year ago, Avid decided to ditch the annual version release, replacing it with a more regular cadence of monthly updates. In this video, we’re looking to recap some of the top new features released over the past 12 months. And, who knows- maybe we’ll get a tease of what’s to come. Corey Tedrow will be joining us shortly to get us all up-to-speed on the latest version of Media Composer.

When I think of Avid Media Composer when comparing to other editors- the core thing that comes to mind is best in the business. When film and television production is your business- television, feature film, tv broadcast, news, or a corporate marketing department- Avid has always been the video editing software of choice for video teams that need to collaborate together as storytellers, creating the highest-end content in the business. (I know, I was there, how do you think my hair got this color)

Some of the most notable Avid Media Composer features include:

  • Project & bin locking – Project & bin locking has been giving editors, assistant editors, producers, etc the ability to, share bins, and sharing timelines across a network since before the turn of the century.
  • Script Sync & Phrase Find – Syncing the script to your timeline. Using Phonetic indexing of media. Efficiency tools that allow editors to quickly jump to a part of the timeline or media- are a huge time saver- especially when you’re dealing with large multi-cam or multi-takes in a project.
  • Symphony – a super easy-to-use conform, finishing, and color toolset that doesn’t require an advanced color science degree to use. It has become the de-facto standard for news and reality TV shows looking to get a quick professional color grade before it goes to air.

There are many other reasons to use Media Composer- like Plugi-n support, high-performance shared storage, and overall third-party integration with professional video hardware and software solutions- but that would need to be a whole separate post.

 

Defining Media Composer & Media Composer License Options in 2021

Before we get into features, I want to quickly define the flavors of Media Composer that people can purchase.

Avid Media Composer

The basic Avid Media Composer subscription comes in 1-month or 1-year subscriptions. You can work in Any Frame size, HDR, ACES, and stereoscopic 3D media and will receive all the new releases and standard support. Important note here - This version of Media Composer will work with NEXIS storage but does NOT SUPPORT bin locking or permissions management with shared projects for multi-user workflows.

Avid Media Composer | Ultimate

The Avid Media Composer | Ultimate subscription includes the same specs as standard subscription but also adds ScriptSync, Phrasefind, Symphony for color correction, Newscutter for the news folks, and you’ll have access to all previous versions of Media Composer- so you can change your license to sync with whatever version the editing project requires, that your hardware can support.

Avid Media Composer | Enterprise

Enterprise is a customized version of Media Composer experience. With the ability to Creating custom interfaces for different roles within a team. And gives you overall control of all Media Composer licenses from a management level.

Avid Edit-On-Demand

Avid also just released Avid Edit-On-Demand which is Avid’s answer to Cloud-based remote post production needs. A virtual Avid NEXIS with all your media, and using virtual seats of Avid Media Composer | Ultimate Hosted in Microsoft Azure to let you collaborate together- Work From almost anywhere.

 

New Features In Media Composer 2021

In the video above, Corey Tedrow gets into some- but not all of the latest features added to Media Composer between 2020 thru March 2021. The main updates she covers include Bin Status, Find/Replace, Docking and Tabs, Find Bin from Timeline, Strip Silence, Select Muted Clips, support for the popular codec (H.265, Mp4, IMF), Variable Frame Rate sans Quicktime, and Apple After Burn support. Here are some additional features NOT covered in the video:

Mix audio with ultimate speed and ease

With the new Audio Mixer, you can mix dialogue, sounds, and music faster and more easily than ever before. The modern channel strip layout is dynamically responsive, enabling controls to be displayed or hidden—based on your visibility priority—when you resize or reposition the Mixer window. You can also copy, paste, and move track effects to other slots, map fast menu items to your keyboard, and have always-present access to the Master fader to accelerate mixing tasks.

Decode and export H.265 content

Work directly with HEVC (High Efficiency Video Coding) video (aka H.265), which provides the same or higher level of image quality as AVC (H.264) but at up to a 50% smaller file size. That means you can open, link to, play, and edit H.265 video files captured by mobile phones, GoPro cameras, and other consumer devices directly in Media Composer. Plus, you can export H.265 media* too.

Create stunning titles and text more easily

Titler+ now includes two new modes—Text and Move—that make creating text of any kind much easier. Text mode enables you to click and type anywhere to create a text layer at that location and return to edit it at any time. Switch to Move mode and you can move the text layer and even change its attributes without fear of editing the text itself.

Edit easier with new enhancements and improvements

The latest Media Composer offers many new capabilities, including some highly desired feature requests we’ve received from you all.

  • Dock together tools in floating panels, giving you more freedom to configure and organize your windows and layout the way you want
  • Drag and drop content from one bin into any other open bin in the sidebar
  • Customize your interface further with new brightness sliders in bins, the ability to set your own viewer and Timeline background colors, and more*
  • Export only newly referenced media files in an AAF sequence, eliminating media duplication*
  • Export only newly referenced media files in an AAF sequence, eliminating media duplication*
  • Get support for ACES CLF and CDL files, furthering compliancy with ACES specifications*
  • Deliver content in different color spaces with the ability to select a custom color space when exporting a sequence to a MOV or MP4 format*
  • Reveal and save a copy of your user profile to another location for backup or to bring to another system*
  • Get support for Indonesian, Dutch, Tagalog, and Swedish languages in PhraseFind and ScriptSync*
  • Transcode imported matte keys and classic titles to other resolutions, including cross-frame rate*

Gain more control over your organization’s workflow (Media Composer | Enterprise only)

No need to search through a long Send to Playback (STP) menu to find the desired device. With the latest Media Composer | Enterprise, administrators can now specify which STP targets are visible to team members, simplifying the experience while reducing human error. Administrators can also enable and disable access to Media Composer | PhraseFind, ScriptSync, Symphony, and NewsCutter at the group or individual level.

Why Purchase Avid Media Composer From Key Code Media? A Team For Your Team

Quick informercial for why we at Key Code Media is doing this presentation- We have been the #1 Avid dealer for over the past 20 years! The secret to our success comes from our large nationwide bench of Avid ACSSR engineers who help design, install, train, and support media teams with video edit suites, finish suites, audio suites, shared storage networks, and asset management systems. Let the Key Code Media engineer crew become an extension of your team. Contact us to get started.

Next Steps

MC300 Avid Media Composer New Features & Tools (2021 Revision) Overview

This one-day class explores all the new features and tools for Avid Media Composer 2020, dating back to Media Composer 8.0. This includes version 8.0 to 8.10, version 2018.6 to 2018.12, and version 2019.7 to 2021. A comprehensive look at over 500 features from the last five years. Two of the most drastic changes to Avid’s Media Composer are the new interface and the new Avid Titler +. Students will learn new tips and techniques for the interface as well as an overview of the new Titler +, comparing these new features to their previous versions. We’ll also look at all the new technical capabilities Avid has built into the system. This includes the 16-bit engine with 32-bit floating point processing, MXF export, and much more. If you’ve been stuck on an older version of Avid, this is the class for you. Get up-to-date knowledge that will drastically improve your editing capabilities as you learn new features and master the new tools of Avid Media Composer.

Audience

This class is designed for: Producers - Editors - Assistant Editors - Multimedia Producers

Objectives

Tips & Tricks for the Interface New Avid Titler + Major New Features from v8 on Exploring Avid’s new technical underpinnings And more!

Prerequisites

A working knowledge of Avid Media Composer preferred but not required. A working knowledge of Windows or Macintosh or operating systems.

Collaborate Better! Sharing Avid, Adobe, Autodesk, Resolve Projects Across The Team

NOW ON DEMAND

Production teams no longer use just a single tool to tell a story. Graphic artist may need to work in Autodesk, Colorist have their favorite settings in DaVinci Resolve and Editors might be split between Premiere Pro and Media Composer. You need a strategy to get all these teams, projects and files organized in a way that enhances collaboration and sharing.

In this episode of Broadcast2Post, we’re diving deep into best practices for enhancing collaboration and sharing using the most popular creative video tools in a cohesive workflow. First, Jeff is going to dive into the ground rules of configuration. Second, we’re inviting our technology partners to demonstrate a few collaboration tools to consider. Then we’ll end the show with a panel discussion of post production customers and industry experts answering your questions live.

CONTACT US

If you're looking to setup a collaborative editing workflow for your facility- look no further! Our engineers are standing by to give you a free evaluation of the equipment you'll need to be successful. Contact us for details!

What Is Avid Media Composer | Enterprise?

Avid Media Composer has been the backbone editing software platform of choice for motion pictures, television, documentary post production and film schools for years. Media Composer has continued to be the standard for broadcast and productions that require a higher level of collaboration- large volumes of media, file deliverables, and teams working from anywhere. Not to mention Phrasefind, Scriptsync, and Pro Tools integration- but we can save that for another blog.

Avid Media Composer | Enterprise takes what Media Composer is good at and adds a new level of functionality for Facility Engineers, Director of Production Operations, and creative collaborators alike. Enterprise consists of three products- MediaCentral | Editorial Management, Avid MediaCentral | Cloud UX, and Media Composer: Distributed Processing. We will go over these in more detail below.

Alright, let’s get into the Avid Media Composer | Enterprise products and how it will help your post production become more efficient.

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Customizing Media Composer Layouts For Users

Media Composer | Enterprise allows an administrator to customize the Media Composer interface based on roles and functions at your post house or media facility. The site administrator can go into the specific settings for a user or a group, and select specific functions that can be performed. Different options and features can be toggled on/off, including function settings in the bins, tracks, outputs, project formats, project creation, framerates, and other tools within Media Composer. For security, the ability to export cuts, or export to file can also be added or removed for specific users.

The layout of the Media Composer UI can be customized and then standardized for specific users based on their role- like Assistant Editor, Editor, Producer- or other groups created by the facility engineer. This provides your team a clean slate, helping giving staff the tools they need while removing the clutter of features and menus that may confuse them.

Important Note: Avid MediaCentral | Cloud UX is required in addition to Avid Media Composer | Enterprise licenses to access the Enterprise Admin Tool.

MediaCentral | Editorial Management Puts Media and Projects In A Browser

Small to Mid-Size Post Houses that need to find footage fast, collaborate easily, and create stories quickly will dig the features in MediaCentral | Editorial Management. Facility administrators can allow their teams to access shared projects, files, and media from a web browser located on-premise, or anywhere in the world- depending on how you want it setup.

MediaCentral | Editorial Management can be really powerful for collaborating, reviewing, and providing feedback with timecode-based comments. Alerts can be setup, so users collaborating on a project can review feedback, and notes can even be reviewed directly inside a Media Composer or Adobe Premiere Pro timeline.

Assistant Editors can log metadata, and create simple timeline edits from a web browser, that can then be shared to other members of the team.

Similar to the customization available in Media Composer, files, features and layouts in Editorial Management can be fully customized down to users and groups.

Avid Media Composer | Distributed Processing Cuts Down On Coffee Breaks

You hit the export button in Media Composer, then what? Coffee time! No, no, no- get back to work!

Avid Media Composer | Distributed Processing allows you to offload exports and renders to any workstation on your network. You can also put your unused, or older computers, servers, and workstations to work by networking them together as a powerful media render and transcode farm. Distributed Processing can also be tracked, managed and monitored jobs based on a web-based dashboard.

While Distributed Processing is a simple product, it is an important one. Instead of waiting for jobs to complete, Distributed Processing keeps you in your creative zone, so you can continue working in Media Composer and have more time to spend crafting your story.

Adobe Premiere Pro And MediaCentral | Editorial Management

Avid is making a big push to open up its environments with other third party editing and graphics software used by large creative teams. The Adobe Premiere Pro integration is a big first step, giving Adobe users a MediaCentral | Panel accessible inside Premiere Pro. The Panel can be used to locate clips, sequences, and comments prepared by other collaborators in Editorial Management.

This means you can have Assistant Editors preparing simple sequences, tagging metadata, and assembling media that can then be pulled directly into the editors Adobe Premiere Pro timeline.

Project and File locking is also available to help teams collaborate without overwriting each other’s work.

The Road Ahead – Installing Avid Media Composer | Enterprise

To get the full value of Avid Media Composer | Enterprise, you’ll need to consider several products within suite. An evaluation call with be needed to assess the features that are needed, the amount of licenses and types of employees accessing the media, and how it will all connect into your greater production pipeline.

Contact us to get started:

 

In an effort to support post production companies that are juggling work between their ‘office edit bay’ and their ‘home edit bay,’ Avid is offering an upgrade to Media Composer | Ultimate subscription, and providing an additional Media Composer | Ultimate subscription license to businesses that commit to a new subscription model. Essentially, providing two Media Composer subscription licenses for every Media Composer perpetual license converted- regardless of what version you are currently using.

Pay the regular new subscription price for your existing seat-count, then add the extra seats based on the appropriate uplift percentage. Essentially, pay the equivalent of what you would have paid for their current seat count for support over the last 12 months, then add the extra seats based on the appropriate uplift charge.

It it admittedly a complex promotion, and we recommend you reach out to Key Code Media directly to get the fine print details. In the meantime, below is a breakdown of some key reasons to consider converting to Media Composer subcription right now.

How Does This Help Me?

A post production operation would take their regular seat-count they already own and add extra seats to cover any future lockdown or disaster recovery. This gives you two licenses- one perpetual, one subscription- for the price of one. Your existing Media Composer perpetual license also gets upgraded to the latest version of Media Composer | Ultimate- regardless of the current version of media composer that the facility uses.

Double the licenses, can help you in a few ways:

  • Remote Ready - Give editors juggling stay-at-home and at-facility content, the ability to take one license home, while also having access to the license at their ‘office edit bay.’
  • Test Drive The New Media Composer - Keep editing your current old-version Media Composer projects on one system, while reserving another computer for testing out the latest functionality in Media Composer 2020.
  • More Management Functionality – The latest version of Media Composer | Ultimate, unlocks the ability to upgrade to Avid Enterprise, allowing facility managers to completely customize Media Composer layout and functions for each specific post-production role.

What about users that have systems that aren’t covered by support?

  • If you have an old version that is not currently under support and would like to take advantage of this deal, they can either:
    • Pay the regular new subscription price for their existing seat-count, then add the extra seats based on the appropriate uplift percentage
      • Pay the equivalent of what they would have paid for their current seat count for support over the last 12 months, then add the extra seats based on the appropriate uplift
        • Example:1: You have 20 seats of Pro Tools but with no support contract and they want to sign up for 2 years with 10 additional seats of Pro Tools. They need to order 20 new subscriptions of Pro Tools at MSRP, then 10 additional new seats for 30% of the price of the 20 new subscriptions
        • Example 2:  You have 20 seats of Media Composer but with no support contract and they want to sign up for 3 years with 15 additional seats of Media Composer. The 20 subscription seats that will replace their perpetual seats should be priced based on $399 MSRP standard support x 20 ($7,980), then the additional 15 seats would be 20% above that ($1,596).

Why Media Composer | Ultimate?

Media Composer Ultimate provides the most comprehensive solution of the three Media Composer versions. In addition to all the Media Composer features, Media Composer Ultimate includes multiple add-on options such as the Symphony Option and ScriptSync Option. It also includes support for Avid Solutions such as Interplay | Production and MediaCentral. 

The Media Composer | PhraseFind Option, ScriptSync Option, Symphony Option, and NewsCutter Option are included with the Media Composer Ultimate 1-year subscription (and with 2- and 3-year subscriptions). Additional features include All AVX and AAX plug-ins, and Unlimited bins, volume bins, favorite bins, shared bins and projects.

What Next? Contact Us:

The Key Code Media team is standing by to assist you to navigate upgrading your Media Composer to subscription. We know the transition to subscription is not an easy one. Reach out for a free consultation and pricing information.

https://youtu.be/69REbm24mfA

Avid Media Composer Post Production (2020)

NOW ON DEMAND

In this INPUTS/OUTPUTS, we’re inviting Avid to demonstrate What's New in Avid Media Composer 2020. To help you stay laser-focused on your storytelling—and not on the tools used to shape it—Avid has added many new features and made several improvements to Media Composer, so you can more easily meet your creative objectives and commitments. Wherever you happen to be. New Media Composer 2020 features include, a new Timeline Sequence Map, Bulk Edit, Frameflex Presets, and a much improved Titler+. See it in action in this brief demonstration, followed by a live Q&A on Facebook Live and YouTube.

The Key Code Media team is standing by to answer your Avid Media Composer equipment or solution questions. Contact us to get started.

Documentary Filmmaking is experiencing an explosion in growth. In 2017 alone, over 242 new long-form and short-form documentaries were added to Netflix. Adding to the complexity, Netflix Post Production delivery standards has reshaped documentaries, pushing filmmakers and post production companies to meet 4K Dolby Vision / HDR deliverables. Boardwalk Pictures and Cricket Lane saw an opportunity to redefine how documentaries are made. https://youtu.be/s5ZZbqdDSAw

Boardwalk Pictures is an award-winning production company that develops and produces premium and elevated series, features, and a variety of programming for digital and brand clients. Cricket Lane is Boardwalk Pictures state-of-the-art editorial and finishing company servicing a broad spectrum of documentary series. Their combined credits include some of the hottest shows on Netflix, including Chefs Table, Last Chance U, Fearless, and a variety of other projects.

“It’s a collaborative process, first Boardwalk Pictures record high-resolution content out in the field and then bringing it back to Cricket Lane for post production. We have a lot of freedom with everything under one room,” mentioned Dan Lillegard, Vice President of Boardwalk Pictures.

The Workflow

Boardwalk had some challenges at the start. 4K-high quality standards meant Boardwalk/Cricket Lane needed a facility that allowed them to do offline editorial, finishing and audio at the highest quality. Key Code Media was brought on to help design a post production workflow that would meet these standards, defining best practices and set up a pipeline to edit and have a fully 4K finish within Avid.

“Predominantly we went with Avid Media Composer. All of our staff work off Avid. We needed a workflow that was both flexible and collaborative from that perspective,“ mentioned Suzanne Greenfield, Head of Post Production at Cricket Lane.

Cricket Lane’s facility is ready for 4K high-quality standards, packing 20 Avid Media Composer systems, 2 BMD Da Vinci Resolve stations, and a full 5.1 Pro Tools audio mix room. The post facility is networked with Avid NEXIS/San storage and fibre connectivity built into each station. LTO archiving is also included to preserve projects and protect media for long-term storage.

Working With Key Code Media

In regards to working with the Key Code Media team, Dan commented,

“Key Code’s culture is very collaborative, taking a very thoughtful and holistic approach. They also house everything we need under one roof. A lot of other vendors don’t provide that. Key Code gave us everything under one shop.”

Key Code Media provided Boardwalk Pictures and Cricket Lane with workflow design and integration services, deploying a 4k-capable network of multimedia post production systems.

As you might already know, Avid Technology announced Avid NEXIS | Cloudspaces at NAB this year. While the concept of cloud storage is reasonably straight forward, it becomes far more complicated within the media post-production space. Key Code Media recently brought in Tridib Chakravarty from storageDNA to provide an insightful deep dive into the Avid NEXIS | Cloudspaces product, and how it fits within a new post-production workflow. In the video below, Tridib Chakravarty highlights the inner workings and limitations of using Avid NEXIS | Cloudspaces for media workflows, including backup, project tiering, archiving, and also cloud conforming.

Avid NEXIS | Cloudspaces (Presented by StorageDNA)

https://youtu.be/ZYoCg4mh3is This is a clip from StorageDNA's Avid NEXIS | Cloudspaces presentation at Key Code Media's Avid Media Composer Post Production event. To watch the full event recording, visit: Avid Media Composer Post Production During the presentation, Tridib Chakravarty discusses the difference between Avid NEXIS On-Premise workflow, Avid NEXIS "in the cloud," and Avid NEXIS | Cloudspaces. The critical difference between NEXIS 'in the cloud' and Avid NEXIS | Cloudspaces- NEXIS "in the cloud" keeps all of your assets and projects stored within the cloud. Avid NEXIS | Cloudspaces allows users to save projects and media in a partial cloud workflow. With Avid NEXIS | Cloudspaces you can back, archive, and directly access data in Cloudspaces. The problem is that each time you pull-or-push media from the cloud, there is a metered cost associated with it. This can get very expensive, very vast. Luckily, StorageDNA is introducing a product called DNAfabric. DNAfabric is a simple to deploy data management services platform that enables you to more effectively manage data across a multitude of storage tiers- including Avid NEXIS and Avid NEXIS | Cloudspaces- powered by smart analytics and visualization. This will help facilities better manage their cloud and on-premise storage cost. Overall, the key takeaways from the Avid NEXIS | Cloudspaces presentation: 
  • Avid NEXIS, Avid NEXIS cloud, Avid NEXIS | Cloudspaces are all different.
    • Data between the three cannot be shared
  • Don’t treat Cloudspaces like regular workspaces
  • DNAfabric can help you bridge on-premise/cloud workflows

Are you interested in learning more about Avid NEXIS | Cloudspaces? Contact us!

Key Code Media not only sells and support Avid-based products, but we can also train staff on how to use is through Key Code Education. Contact us if you need anything.

Media Composer Post Production

 Take a deeper look into how Avid Media Composer can transform your team’s post-production workflow: including ingest, editing, delivery, archiving and more.

TIMELINE 5:11 – Avid Media Composer Reimagined by Michael Krulik, Principal Solution Specialist 48:00 – Smart Cloud Workflows with Avid Nexis Cloudspaces 1:00:00 – The Reality of Reality TV Post Production: Mark Raudonis (Bunim Murray), Scott Randol (Max Post), Jeff Sengpiehl (Key Code Media)

The entire industry has been moving to subscription pricing; fewer NLEs are offering perpetual licenses and maintenance plans. Avid Technology is also moving in that direction, incentivizing editors to switch from Media Composer Perpetual license over to Media Composer subscription.  What does this mean for Media Composer editors? Is it worth trading in Perpetual for Subscription? The answer may surprise you. Key Code Media analyzed the cost of each option- Media Composer | First, Media Composer, and Media Composer | Ultimate. Below are the results of that analysis. For Media Composer users with Avid storage, the break-even to switch from Perpetual to Subscription is estimated over a five-year period. Below, Key Code Media will break down each Media Composer product, and provide our analysis on what might be the best option for your business needs. **Updated to reflect August 30th, 2021 Perpetual License Price Increase**

The Flavors of Avid Media Composer

  • MEDIA COMPOSER | FIRST – The Free version. This is a lite version of Media Composer, targeted for aspiring Avid editors and beginners. Unfortunately, with only 5 bins, 4 tracks of video, and 8 tracks of audio, there is not enough features in this version for true professional editing. Media Composer | First also does not work with Avid shared storage.            Media Composer | First: $0
  • MEDIA COMPOSER – For the Professional. Get a 1-year subscription and pay monthly or in full; a Media Composer perpetual license is also available for those who prefer to own the software.
    • MEDIA COMPOSER (Subscription) – Media Composer Subscription is yearly subscription at $199 per year. Scriptsync, Phrasefind, Symphony and other options are available but at an additional cost. Shared Projects /Bins with Avid Nexis is not available in this version. Media Composer 1-Year Subscription $199 Options: Media Composer | PhraseFind 1-Year Subscription $199 Media Composer | ScriptSync 1-Year Subscription $199 Media Composer | Symphony 1-Year Subscription $199
    • MEDIA COMPOSER (Perpetual) – A one-time purchase of Media Composer software. Unfortunately, to keep software current, the software must remain under support at a cost of $399 per year. Media Composer Perpetual License $1,299, $1,727 (starting on Aug 30th 2021) Media Composer Perpetual License (Dongle) $1,799, $2,238.75 (starting on Aug 30th 2021) Media Composer Perpetual License (Floating) $1,799 per seat, $2,248.75 (starting on Aug 30th 2021) **Media Composer Support Plan $399 /year, $499/year (starting on Aug 30th 2021) Options: Media Composer Perpetual | Symphony $749 Media Composer Perpetual | NewsCutter $499 Media Composer Perpetual | Phrasefind $199 Media Composer Perpetual | ScriptSync $499
  • MEDIA COMPOSER | ULTIMATE – The choice for professional Avid Media Composer editors. This option includes PhraseFind, ScriptSync, Symphony, and Newscutter. Media Composer | Ultimate yearly subscription is $499. Media Composer | Ultimate 1-Year Subscription $499.99 Media Composer | Ultimate 2-Year Subscription $949.99 (Save $50) Media Composer | Ultimate 3-Year Subscription $1,353.72 (Save $150

Recommendations (By Common Needs) – Media Composer Perpetual vs. Subscription

(Estimates are based on 5-years cost of perpetual + support VS. subscription)
  • NEEDS: NO SHARED STORAGE, NO SCRIPTSYNC/PHRASEFIND. If you don’t have shared storage or need ScriptSync/Phrasefind or Symphony, the best deal is the basic Media Composer Subscription. At $199 per year, you’ll save $100 per year on support versus a perpetual system. Media Composer (1-Year Subscription) = $199 per year Media Composer (Perpetual) = $1,727 + $499 per year (updates & support plan) Media Composer (Perpetual + Dongle) = $2,238.75+ $499 per year (support plan)
  • NEEDS: YES SHARED STORAGE, NO SCRIPTSYNC/PHRASEFIND. Over 5-years, the total cost would be $3,723, vs the total cost of Ultimate, over 5-years, would be $2,495. If you use shared storage but don’t need ScriptSync/PhraseFind, your best option is to use Media Composer | Ultimate (Perpetual).Media Composer (Perpetual) = $1,727 + $499 per year (updates & support plan) Media Composer (Perpetual + Dongle) = $2,238.75 + $499 per year (updates & support plan) Media Composer | Ultimate (1-Year Subscription) = $499
  • NEEDS: YES SHARED STORAGE, YES SCRIPTSYNC/PHRASEFIND. If you use shared storage and need PhraseFind and ScriptSync, your best option would be Media Composer | Ultimate (1-year Subscription). It would take over 5-years before a Media Composer (Perpetual) license would break-even with the purchase of a Media Composer | Ultimate 1-Year Subscription. Plus, Media Composer | Ultimate gives you access to a suite of additional options besides ScriptSync and Phrasefind. Media Composer | Ultimate (1-Year Subscription) = $499 Media Composer (Subscription + Scriptsync/Phrasefind Options) = $597 Media Composer (Perpetual + Dongle + Scriptsync/Phrasefind Options) = $2,914 + $499 per year (updates & support plan)

Contact Us To Learn More

https://youtu.be/s5ZZbqdDSAw

Documentary Filmmaking is experiencing an explosion in growth. In 2017 alone, over 242 new long-form and short-form documentaries were added to Netflix. Adding to the complexity, Netflix Post Production delivery standards has reshaped documentaries, pushing filmmakers and post production companies to meet 4K Dolby Vision / HDR deliverables. Boardwalk Pictures and Cricket Lane saw an opportunity to redefine how documentaries are made.

Boardwalk Pictures is an award-winning production company that develops and produces premium and elevated series, features, and a variety of programming for digital and brand clients. Cricket Lane is Boardwalk Pictures state-of-the-art editorial and finishing company servicing a broad spectrum of documentary series. Their combined credits include some of the hottest shows on Netflix, including Chefs Table, Last Chance U, Fearless, and a variety of other projects.

“It’s a collaborative process, first Boardwalk Pictures record high-resolution content out in the field and then bringing it back to Cricket Lane for post production. We have a lot of freedom with everything under one room,” mentioned Dan Lillegard, Vice President of Boardwalk Pictures.

The Workflow

Boardwalk had some challenges at the start. 4K-high quality standards meant Boardwalk/Cricket Lane needed a facility that allowed them to do offline editorial, finishing and audio at the highest quality. Key Code Media was brought on to help design a post production workflow that would meet these standards, defining best practices and set up a pipeline to edit and have a fully 4K finish within Avid.

“Predominantly we went with Avid Media Composer. All of our staff work off Avid. We needed a workflow that was both flexible and collaborative from that perspective,“ mentioned Suzanne Greenfield, Head of Post Production at Cricket Lane.

Cricket Lane’s facility is ready for 4K high-quality standards, packing 20 Avid Media Composer systems, 2 BMD Da Vinci Resolve stations, and a full 5.1 Pro Tools audio mix room. The post facility is networked with Avid NEXIS/San storage and fibre connectivity built into each station. LTO archiving is also included to preserve projects and protect media for long-term storage.

Working With Key Code Media

In regards to working with the Key Code Media team, Dan commented,

“Key Code’s culture is very collaborative, taking a very thoughtful and holistic approach. They also house everything we need under one roof. A lot of other vendors don’t provide that. Key Code gave us everything under one shop.”

Key Code Media provided Boardwalk Pictures and Cricket Lane with workflow design and integration services, deploying a 4k-capable network of multimedia post production systems.

Would you like to build a similar workflow? Contact Us:

AS101 Aesthetics: Intro to Storytelling Overview

Beginnings is the first step in understanding the vital importance of story to humans, to our culture, and to how humans make and use art. From the beginning of our time on earth, humans have created stories to explain a chaotic universe to themselves, to explain their own impulses, to entertain, enlighten, teach, and to explore humanity’s inner emotions. We are who we are and our civilizations are as they are as much due to story as to anything else. Everything we create starts, centers itself, and ends with story. Understanding these underpinnings helps everyone working in the arts and creating content to know how and as importantly why to create content in ways recognized and appreciated by audiences. The class uses various examples illustrating major concepts in an atmosphere of mutual discovery and discussion to arrive at general and personal understanding of art and story.

Audience

This class is designed for: Producers - Editors - Assistant Editors - Multimedia Producers

Objectives

Exploring why humans create stories, discovering the relationship between story and art, finding the story in different genres and mediums of art, developing a definition of story and of art, breaking down the elements of storytelling and the elements of art for understanding and use, developing a sense of the value of story and of individual stories, recognizing basic story elements and how they are refreshed in new content, exploring the principles governing Plot, Characters, Theme, Tone, Tempo, Design, and Music, applying gained insights into analyzing stories in different types of content, and then applying insights gained to film/video content, recognizing how the technological constraints of film modifies the art of film. At the end of this class, the student will be able to place any work of art on a continuum of story, begin to codify a personal and professional methodology based on understanding the “rules” and when to break them, and have a firm grasp of how and why story works.

Prerequisites

Completion of Media Composer Fundamentals I (MC101) or equivalent experience. A working knowledge of Windows or Macintosh operating systems. Experience in video production or post-production is recommended.

MC101 Avid Media Composer Fundamentals I Overview

Media Composer Fundamentals I (MC101) is the first step in achieving confidence, creativity, and efficiency with Avid Media Composer, the non-linear film/video editing application used in most movie and television productions. Together with the second class in the series, Media Composer Fundamentals II (MC110), this course provides the foundational training required to achieve the credential of Avid Certified User: Media Composer.  Media Composer Fundamentals I is an introductory course designed to get a new user up-and-running on the software. In this course, students develop an understanding of the video editing process and the basic skills to edit a video project from start to finish. This includes understanding the relationship between media and project files, media storage location, the abilities to create the project file; bring in the source video and audio files; edit the sequence, add titles, music, and basic effects, and then export the finished sequence. 

Audience

This class is designed for: Producers - Editors - Assistant Editors - Multimedia Producers

Objectives

Upon completion of this class, students will be able to: 
  • Launch Media Composer 
  • Identify and understand the function of the primary Media Composer tools and windows 
  • Create / open a project using standard SD and HD formats 
  • Import / Link to media 
  • Create project bins, as needed 
  • Organize clips by moving them from one bin to another 
  • Create a sequence, and add or remove tracks as needed 
  • Add clips to the sequence using Splice and Overwrite, or equivalent SmartTool functions
  • Remove sequence material using Lift and Extract, or equivalent SmartTool functions 
  • Use Trim mode and SmartTool trim tools to change the length of sequence clips 
  • Adjust the audio level (clip gain) of clips in the sequence 
  • Add basic effects to sequence clips 
  • Add transition effects to the sequence 
  • Create and add static titles 
  • Use automatic color correction to improve the appearance of video clips
  • Export the finished sequence as a high-quality video file, or for uploading to the web 
  • Adjust basic settings relating the media creation and user preferences 
  • Locate Media Composer project and media files 
  • Delete unwanted media files, and all media at the completion of the edit process

Prerequisites

No experience with Avid Media Composer is necessary. A working knowledge of Windows or Macintosh operating systems.

Certification Available

Completion of MC101 and MC110 classes unlocks the Avid Media Composer Certified User exam.

Burbank, CA, 6/5/2018

Live and Post Production Training and Certification Programs

Key Code Media is proud to announce Key Code Education, a production training division, providing vendor-certified training, industry certifications, and advanced engineering programs.

“At the heart of Key Code Education is the desire to provide content creators and broadcast engineers an easier path to succeed with software, hardware, and creative tools. We can't wait to see you at the Key Code Education facility located in Burbank, California.”-  Mike Cavanagh, President of Key Code Media

KEY CODE EDUCATION COURSES INCLUDE:

  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe Photoshop
  • Apple Final Cut Pro X
  • Audio
  • Autodesk Flame
  • Avid ACSR Certification
  • Avid Nexis Storage Essentials
  • Avid Media Composer Fundamentals I & II
  • Avid Pro Tools Training
  • Aesthetics: Intro to Storytelling
  • Assistant Editor Essentials
  • Color Grading
  • Conforming Essentials
  • DaVinci Resolve Color Grading and Finishing
  • Documentary Filmmaking
  • Editing Essentials
  • Facilis Terrablock Essentials
  • Post Coordinator Essentials
  • Storytelling 101

LEAD BY EDUCATION LEADER JOHNATHON AMAYO

Johnathon Amayo is the new Chief Academic Officer for Key Code Media Education. Jonathan spent the past 25 years educating the industry on the next generation of film/media creation and distribution tools with management roles at Avid Technology. Inc, Producers Guild of America, NBC, Disney/ABC, and Runway.

"Education is a true passion of mine. I'm excited to help develop transparent resources for storytellers with the best training in California.” - Johnathon Amayo, CAO at Key Code Education

EMPLOYMENT TRAINING PROGRAM (ETP)

Employment Training Panel (ETP) provides California State funding to employers to assist in upgrading the skills of their workers through training that leads to good-paying, long-term jobs.  Key Code Education is now signing up clients for ETP. They will be a premiere ETP qualified education vendor, presenting production facilities relevant live production, editorial, finishing, and asset management training for individual and group courses.

Sign up for more information on ETP facility training here: https://www.keycodemedia.com/employment-training-panel-etp/

BUREAU FOR PRIVATE POSTSECONDARY EDUCATION (BPPE)

Key Code Education is a certified BPPE Post Secondary Education school. The Bureau protects students and consumers through the oversight of California’s private postsecondary educational institutions by conducting qualitative reviews of educational programs and operating standards, proactively combatting unlicensed activity, impartially resolving student and consumer complaints, and conducting outreach.

To learn more visit: http://keycodeeducation.com

 

ABOUT KEY CODE MEDIA

Key Code Media designs, integrates, supports, and trains on live production, editorial, storage/archive, media and asset management, plus audio and media automation solutions. We focus on helping our clients to maximize their budget, creativity and workflow efficiencies.

Our motto “Keeping You Ahead of Technology” focuses on helping clients invest in best of breed media solution integrations.  Solutions include Newtek, Avid, Quantum, SNS (Studio Network Solutions), Adobe Creative Cloud, Avid Media Composer, Avid Nexis storage and Pro Tools, Ross Video, Telestream, Crestron, Quantum, Root 6, Sony, Panasonic, JVC, Clear-Com, Sennheiser, Facilis, StorageDNA, as well extensive access from our distributors for products including Ingram Micro, Tech Data, Synex and JB&A.

We pride ourselves on extensively training our service consultants are manufacturer-trained, certified professionals with years of hands-on experience who are committed to providing the highest quality technical support in the industry. Workflow consultation 

Key Code Media is Avid's Top Reseller

Avid has been a part of Key Code Media since day one.  And for the last 18 years, we've sold and supported more Avid editorial software (Media Composer, Symphony), audio (Pro Tools), storage (NEXIS Family), and asset management (Interplay Production, Interplay MAM, and Editorial Management) than anyone else in the country. There isn't even a close second. Key Code Media is a nationwide Elite Avid reseller providing product sales and support.

We know Avid workflows and continually invest in Avid by maintaining our technical team while keeping our nationwide 10+ ACSRs (Avid Certified Support Representative) and 3+ ACIs (Avid Certified Instructor) updated and certified on the latest updates. We support the most mission-critical productions across the country for video, audio, storage, and asset management.

We are an Avid Learning Partner, providing instructor-led classroom and onsite training to deliver you and your team customized training on your Avid workflows and technologies.  Our clients count on us for our deep understanding of Avid products and front-line support - on-site, remote, and over the phone.  Key Code Media is one of the only companies in the U.S that provide first-tier front-line Avid Technical Support.  You can speak with a local technician who understands what you do and how you do it.

Our expertise doesn't end with traditional audio and video editorial and finishing. Our clients have complex ingest, file sharing, and distribution workflows. Key Code Media thrives on providing automation and transcode solutions by industry leaders and Avid partners to make the repetitive tasks happen in the background, so you can spend time creating.  We all integrate these into your workflows to expand your facility's capabilities.

We have certified HP and Apple resellers with competitively priced workstations, with the ability to build full machine rooms, including all of the technology and low voltage wiring.  We're a C7 licensed contractor.  

If you have an upcoming project, call the experts to brainstorm the right workflow.

 

Avid Solutions At Key Code Media

  • Avid Video Workstations (HP & Mac)
  • Avid Shared Storage
  • Avid Networks & Cabling
  • Avid Pro Tools Consoles
  • Video & Finishing Edit Suites
  • Shared Storage, Transcoding & Media Management
  • Avid After-Market Support Plans (24/7 Onsite, Remote)

 

Contact Us About Avid Solutions!

Our Avid ACSR engineer team is ready to help.

Avid Storage & Compute Solutions

 

Avid Shared Storage

Key Code Media offers shared storage solutions for small teams, mid-capacity projects, and higher capacity storage. For small teams, reliable Avid shared storage thanks to hot-swappable drives and a Time Machine compatible RAID for effortless Mac local storage backup. For mid-size teams, we deliver the performance and capacity required for today’s largest media-centric environments. Start with a 16 drive, 32TB master node for generous bandwidth, media management, and archive workflow tools. For larger teams, we provide a range starting at seven additional nodes to your original 32TB master node with help from their Metadata Controller. Avid Shared Storage Recommended By Key Code Media:
  • Avid NEXIS Pro
  • Avid NEXIS | F2
  • Avid NEXIS |F2X
  • Avid NEXIS | F5
  • Avid NEXIS | F5 NL

Avid Asset Management

We provide complete asset management for whatever your needs. Our solutions work particularly well with Avid, designed to be scalable, so you can develop your systems as you grow, without having to switch platforms. With asset management, you can tag, organize and manage your media, automate tasks, or set up a remote editing workflow. By automating logging and metadata tasks, it makes media a lot easier to find and use. Great behind-the-scenes tools also help IT teams organize file structures and prevent lost files. Some solutions bring them all into a single, streamlined content management workflow and have been deployed in a range of environments across many sectors and locations.

Avid Asset Management Recommended By Key Code Media:

  • Avid MediaCentral
  • Quantum CatDV

Choosing your Avid workstations

Whether you prefer AppleDell or HP or require mobile, entry-level or advanced workstations, Key Code Media can help you choose the right workstation for you. We have a wide range of hardware to suit every business’s needs and any user’s preference, including HPZ4R – which packs a workstation's worth of power in just 1U of rack space – and the latest iMacs, Mac minis ad MacBook Pros with the powerful new M1 chip.

Avid Workstations Recommended By Key Code Media:

  • Apple
  • Dell
  • HP

Avid Systems Support & Training With Key Code Media

 

Collaborative Environment Support

Key Code Media Total Care (KTC) enables customers to optimize their Avid media infrastructure, effectively allocate resources, while reducing the cost of deploying and managing broadcast video technology. The package includes a 12-month engineering service contract ensuring media facilities are protected from catastrophic events while maintaining and scaling their infrastructure. This would include your Avid workstations, shared storage, and asset management solutions.

Learn More About KTC 

Avid Classroom & Staff Training

Key Code Education is a recognized Avid Authorized school taught by Vendor Certified industry professionals.

Many of our classes include a curriculum straight from Avid, allowing students to take Avid Certification exams at no extra cost! We also provide vendor certification and engineer-certified training tracks giving students the full picture of their future.

Learn more about Key Code Education